A consumer healthcare tracking system for healthcare planners to (1) devise effective communication strategies; (2) optimize digital assets such as websites and mobile apps, and (3) improve the quality of information available to healthcare consumers for better healthcare decision-making.
Decision Making
Insurance
Household
Health Conditions
Chronic Conditions
Top of Mind
Aided Awareness
Usage
Brand Perception
Inpatient Choice
ER Choice
Service Line Preference
Hospital Choice by Service Line
Type of Search
Websites Visited
Social Media Usage
Hospital Website Ratings
Unaided Recall
Category of Ad Recalled
Aided Ad Campaign Recall
Target Ad Ratings
Top of Mind & Aided Awareness
System Brand Opinion
System Brand Esteem
System NPS
System Brand Preference
Hospital Usage and Preference
ER Choice
Service Line Hospital Preference
Quarterly Tracking of Brand Equity
Top of Mind & Aided Awareness of Ad Campaigns
Sources
AEP Ad Metrics on Major Ad Campaigns
Ad Likes/Dislikes
Brand Shift
Quarterly Tracking of Ad Penetration
Healthcare Information Search
Websites / Apps Used
Mobile and Social Usage
Hospital Websites Visited
Hospital Website Ratings on our I3R model
Website’s Influence on Decision Making
Health Conditions
Chronic Conditions
Preventative Behaviors
Self-Reported Health Ratings
Household Size & Income
Insurance
Ethnicity / Education / Employment