C3Research is a strategic marketing research and consulting firm, organized as three interlinked research centers.
C3Research Weblab is a 6000 sq. ft. state-of-the-art consumer research facility based in Orlando, Florida. Research models developed in the lab are changing the way companies shape strategies for digital advertising, understand the consumer journey, and optimize website redesigns.
Among the various offerings of the WebLab, a 1000 sq. ft. mock retail store mimics a high end computer store where retail assortment, merchandising, and interactive POS are tested; a 24 seat Group Lab is used to study websites and online advertising; and two other labs are devoted to Eye Tracking, Biometric Studies, and Focus Groups.
BORN IN ACADEMIA
GROWING UP IN THE INDUSTRY
“It was a stark realization that digital media and marketing were going to change all the rules of marketing. Marketing faculty at various universities were on the cusp of change, but whatever they researched and wrote was difficult to translate for applications in the industry. The industry needed a bridge between academic research and its applications.”