Leadership Team

Leadership Team

Samar Das


Ph.D. Marketing University of Arizona, M.B.A. IIM Ahmedabad

Samar combines a passion for marketing and branding strategy with the analytical rigor and knowledge of an academic. He has deep experience in enabling brand, business and customer service transformation across the media and entertainment, financial services, healthcare and consumer retail industries. Prior to founding C3Research in 2002, he was an award winning marketing professor at the University of Central Florida, teaching MBA courses on marketing strategy and Ph.D. seminars on Consumer Behavior. Samar began his marketing career with Berger Paints India, where as the national marketing manager he led a team to launch several successful national brands, enabling the company to become the second largest in the industry in just 4 years.

Joseph Plummer


Ph.D., Communications, Ohio State University

Joe is a senior adviser assisting the team in brand and advertising research. Joe had a stellar career as the Global Executive Vice President of McCann-Erickson WorldGroup in New York, Vice Chairman DMD&B New York, and Executive Vice President, Young and Rubicam New York. Joe sits on the board of several companies, and is also an Adjunct Professor at the Columbia Business School.

Jessica Kuack

VP, Consumer Research

B.S.B.A., Marketing, University of Central Florida

Jessica leads the Consumer Research Group, directing consumer research and satisfaction studies for several large clients. Having been with C3Research for over 10 years, she has developed an extensive portfolio in healthcare research, providing strategic guidance with measurable impact for major healthcare clients. She oversees projects for local and national clients and manages a team of Research Directors and Executives. As an expert qualitative researcher she also specializes in conducting focus groups and individual in-depth interviews.

John Willard

VP, New York

MA Literature Rutgers University

John is responsible for leading all projects for clients in the NY Region, ensuring outstanding design and actionable analytics across all strategic and tactical engagements. John joined C3Research after many years leading corporate insights/market research teams at Bayer and American Express. At Bayer, John’s team was instrumental in providing insights that led the division to consistently outpace the categories in which it competed. At American Express, John helped to develop a groundbreaking satisfaction measurement system that linked satisfaction to business outcomes. John began his career at DMB&B advertising, where he helped to introduce account planning to the agency. John is well versed in all aspects of qualitative and quantitative market research, including segmentation, new product development and testing, conjoint/DCM, market structure, path-to-purchase.

Carolyn Massiah

Senior Research Fellow

Ph.D., Marketing, Arizona State University

Carolyn specializes in intergroup relations among consumers within the Services Marketing and Consumer Marketing domains such as consumption experiences, commercial friendships, commercial social support, ethnic consumptions, nested identities, sense of community, and social networks. She is an experienced qualitative researcher and has conducted numerous studies using qualitative methodologies.

Stefanie Garcia

Senior Research Fellow

M.B.A., Florida International University

Stefanie specializes in the fields of marketing research, internet marketing, advertising, public relations, direct marketing, graphic design, communications, and international business. She conducts qualitative research to build branding, advertising, and digital strategies for regional, national and international companies.