High technology consumer products follow a consumer adoption path that could be very different from conventional consumer products.
We bring an in-depth understanding of how technology products are adopted and how technology markets evolve. Technology market creation and product adoption and diffusion are studied using Bass diffusion modeling techniques.
Technology Product-Markets and Diffusion models.
Bass diffusion modeling techniques enable us to decipher the different stages of the category life cycle such as growth and maturity. Specifically, we are able to determine the speed at which it will be adopted, the speed at which it will spread through the market, the number of new adopters in a specified time period, and if there is a peak for the product and if so when it will occur. Analyzing this data enables us to prescribe appropriate marketing mix strategies.